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Keynotes

Our Founder and President, Robyn Short, is available for keynote addresses, seminars, customized workshops, and consulting to assist clients in developing and implementing an effective and creative marketing plan. Robyn has spoken on various subject matters such as the Power of Social Networking, Book Writing & Publishing, Book Promotions, Creating & Implementing A Successful Brand, Blog All About It, Peace in the Workplace, Green Collar Business, Love Your Work, Love Your Life, and much more. Contact Robyn to speak at your next event. Robyn@BeGood.BZ


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Welcome to the goodblog. At goodmedia communications, we believe “good” extends to all levels of business. That’s why we practice good stewardship. When you work with goodmedia, you are choosing to do business with a “green company.” In all areas of business, we do our best to preserve our planet. We recycle just about everything, and whenever possible, we use recycled materials. Our office is powered by 100% green energy, and we make every effort to minimize our impact on the planet. goodmedia communications to is a proud member of Co-op America.

This blog is a forum for companies and consumers to discuss ideas and action tips for creating a more conscious consumer environment and a safer, more peaceful and green planet. Please provide kudos to companies who are already doing good things, as well as share tips on how we can all join in creating a better shared experience on this planet. Please join in and BE GOOD.
March 8

Recession … An Opportunity For Growth

By Robyn Short

As a business owner, I have had my fair share of difficult times. During the summer of my first year in business, I was having a particularly challenging time (read: OMG how will I ever make payroll, rent, taxes, etc. this month?!?!), and I found a really cool magnet in the supermarket checkout line. A simple, white, square magnet with black writing read … “In difficult times lie opportunity. - Albert Einstein.”

I stood there with my ramen noodles and soy milk in hand contemplating whether a $4.50 magnet was truly the smartest purchase I could make. I mean, I don’t exactly like ramen noodles and that $4.50 could go towards a Double Tall Soy Latte at Starbucks—a guilty pleasure I was getting no pleasure from that particular summer. I made the splurge and happily stuck Einstein on my fridge where he has reminded me daily that my difficult times have been my richest.

I made it through the summer with all my employees in tact and a tremendous sense of accomplishment. I realized how hard I could work, how much I was willing to risk to pursue my dreams, and how tough I really am. It was one of the most rewarding times of my life. I was tested, challenged, stretched, and I matured personally and professionally because of it. I also witnessed the dedication and loyalty of my team of incredibly goodpeople as they rode the rollercoaster of difficulty with that summer. I learned that I had much more than employees … I had visionaries who were willing to give their all to share in my dream. That summer proved to be the best, albeit hardest and not remotely fun, summer of my life.

Our current economic climate, as I prefer to refer to the recession our country is experiencing, could most certainly be considered “difficult times”; but it also presents an opportunity for each of us to create something better. The media—TV, radio, Internet news, newspapers, magazines—is constantly reporting the unemployment numbers and the state of Wall Street. There is an easy tendency to slip into fear. Many people have lost their lives’ savings and are being forced to look at new ways to generate income. We are most certainly in difficult times.

Einstein was speaking from experience. His life was rife with challenges and failures; but he never stopped seeking the opportunity in those difficult times. Our current economic climate is providing each of us with a unique opportunity to live richer lives. You may have been ousted from a job you never really loved but did not have the courage to leave. Why not seize the oportunity to find your passion and creatively generate an income from it?

I firmly believe this economic climate is going to produce creativity and collaboration in the work force as people seek news ways to create wealth. There are times in our lives, and in the “life-cycle” of a nation where the old way of doing things simply cease to work. As a nation, we are being forced to evaluate the effectiveness of old systems and processes while creating new and innovative ways of overcoming our current crisis. This is a time for each of us to courageously pursue our lives’ purpose. There is an age-old question, “If money were not object what would you do with your life?” The answer to that question is where your passion lies.

I challenge you to seize the opportunity that lies within your own difficult time. Change the way you think about business. Get outside of your normal paradigm and imagine the possibilities of a truly great life … and then go make it happen. There maybe a shortage of a lot of thing right now, but there is no shortage of opportunity.