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Keynotes

Our Founder and President, Robyn Short, is available for keynote addresses, seminars, customized workshops, and consulting to assist clients in developing and implementing an effective and creative marketing plan. Robyn has spoken on various subject matters such as the Power of Social Networking, Book Writing & Publishing, Book Promotions, Creating & Implementing A Successful Brand, Blog All About It, Peace in the Workplace, Green Collar Business, Love Your Work, Love Your Life, and much more. Contact Robyn to speak at your next event. Robyn@BeGood.BZ


be seen. be heard. be good.

Welcome to the goodblog. At goodmedia communications, we believe “good” extends to all levels of business. That’s why we practice good stewardship. When you work with goodmedia, you are choosing to do business with a “green company.” In all areas of business, we do our best to preserve our planet. We recycle just about everything, and whenever possible, we use recycled materials. Our office is powered by 100% green energy, and we make every effort to minimize our impact on the planet. goodmedia communications to is a proud member of Co-op America.

This blog is a forum for companies and consumers to discuss ideas and action tips for creating a more conscious consumer environment and a safer, more peaceful and green planet. Please provide kudos to companies who are already doing good things, as well as share tips on how we can all join in creating a better shared experience on this planet. Please join in and BE GOOD.
February 19

OMG! Have you googled lately?

goodmedia communications has recently really started seizing all the available opportunities that google has to offer and I thought I’d share my top 4. - michael

Gmail Account worth it’s weight in gold!

I know, just what everyone needs … ANOTHER E-mail account. Well gmail allows you to partake all the amazing features of a google account. Without it … it’s much more difficult to play in the google world.

Basics of gmail.

Compose Mail opens a new message. If you’re feeling shaky, you can read more to brush up on sending messages.
Inbox shows your conversations (the number in parentheses indicates how many unread conversations you have).
Starred shows you only messages you’ve marked with a star (use stars to mean whatever you’d like).
Chats lists your archived Chat conversations.
Sent Mail shows messages you’ve sent.
Drafts houses messages you’ve started and saved to work on later.
All Mail shows you almost all of your mail; you’ll see content from your Inbox, Starred, Chats, Sent, Drafts, and all your archived messages; you won’t see Spam or Trash.
Spam is where we send the messages we think are suspicious.
Trash is where messages you delete end up; you can empty the trash whenever you feel like it.
Contacts lists the email addresses of people you’ve corresponded with; you can add more details as you see fit.

Google Calendar Rocks!

We recently implemented google calendar at goodmedia communications and WOW what a difference it makes. During a regular week … we are working in the office, out of the office, with freelancers, and off-site employees; so this calendar makes it simple for everyone to know what is going on, what is on their plate, and EVERYONE can easily make adjustments as needed.

For our clients we’ve signed many of them up for gmail accounts with access to a google calendar that we can publish directly to their company web site … and they have the ability to manage it (no coding skill required)!

Basics of google calendar.

Calendar Sharing: Set up a calendar for your company softball team, and share it with the whole roster. (Your shortstop will never forget about practice again.) Or share with friends and family so you can view each other’s schedules side by side.

Invitations: Create event invitations, send them to friends, and keep track of people’s responses and comments, all in one place. Your friends can receive your invitation and post responses even if they don’t use Google Calendar themselves.

Quick Add: Click anywhere on your calendar where an event belongs (or use the Quick Add link), and start typing. Google Calendar understands whole phrases like “Brunch with mom at Java Cafe 11am on Saturday,” and will pop new events right into your agenda.

Gmail Integration: Add your friend’s Super Bowl party to your calendar without ever leaving your Gmail inbox. Gmail now recognizes events mentioned in emails.

Search: Find the date of the Baxter family BBQ (you knew it was sometime this summer). Or, search public calendars to discover new events you’re interested in and add them to your own calendar.

Mobile Access: Receive event reminders and notifications on your mobile phone.

Event Publishing: Share your organization’s events with the world. Learn more with our Event Publisher Guide.

Read between the lines … google reader.

Google reader is quickly becoming one of my favorite features. This RSS Feed reader gives you the ability to quickly scan your favorite blogs, web sites, and other subscriptions in one simple to navigate panel. I am constantly subscribing to different web sites (mainly for creative inspiration) and google reader lets me scan ALL the new posts and read the full article without ever leaving the page.

Basics of google calendar.

A Look at what’s new - latest subscription updates

Subscriptions - a collapsable list of all your individual subscriptions

Top Recomendations - a recommended lists of other RSS Feeds that you might be interested in viewing

Share your subscriptions - you’re able to share your subscriptions with other google reader users.

This post from the Official Google Reader Blog really goes into depth about the newest features of google reader and their recent make-over.

Official Google Reader blog

Analyze this! google analytics.

From a small business standpoint it’s important to be able to concretely display performance to clients. Google analytics helps us do just this. This web tracking tool allows us to show our web clients the who, what, where, when about their site visitors. The analytics gives generalized and specific information about web surfers and breaks it down into everyday language. Granting access to our clients, they have the ability to check their own web site performance and as for adjustments based on real facts.

Basics of google analytics.

Advanced Segmentation

Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Watch Video

Motion Charts

Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
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Custom Reports

Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
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Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.

Internal Site Search

Find out how your visitors search your site, what they look for, and where they end up.

Benchmarking

Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

Trend and Date Slider

Compare time periods and select date ranges without losing sight of long term trends.

Ecommerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

Funnel Visualization

Find out which pages result in lost conversions and where your would-be customers go.

Site Overlay

See traffic and conversion information for every link as you browse your site. (no download required).

Email reports

Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.

GeoTargeting

Find out where your visitors come from and identify your most lucrative geographic markets.

There are many other advantages of working with a gmail account so explore for yourself today!