Why You Must Have a Blog & Why You Don’t Have to Write It
By Robyn Short
Blogging is one of the easiest and fastest ways to build your online brand, and social networking sites such a Twitter and Facebook are the perfect forums for building an online audience.
And yet, blogging still meets resistance in the world of small businesses. Why? For people who do not write professionally, the very act of writing and posting in a global forum can be intimidating.
The key to successful blogging is to be efficient while still providing a message of substance. A good blog should only be between 250 to 350 words. For those who have attempted to blog, saying something of substance in so few words is challenging.
Blogging provides numerous benefits for smalls business. The most important reason to blog is to increase search engine rankings. In the world of Google and Yahoo, content is king. And nothing provides fresh, new content like a blog. Business blogging is an affordable, and necessary means to increasing a business’ viability on the Internet. More and more, Web visitors expect to read a blog (and then read something new the next time they come back!).
Now that you are ready to blog consider the benefits of hiring a ghost blogger. A ghost blogger takes the burden of coming up with something witty, fresh, and informative to post twice a week off of the business owner. A professional blogger is able to generate content quickly and ping that content out to social networking sites driving traffic back to the business’ Web site.
Want to hire a ghost? Just click here. Send Robyn Short a message indicating the type of blog you need (goodmedia can build your blog or work within an existing blog) and the frequency of posts. Hit send and you are on your way to increased Web traffic, stronger brand awareness, and steadily increasing your search engine rankings.
PLEASE NOTE: A minimum of eight blogs per month at $25 per blog is required.
Check out these blogs: Return to Joy, The READY Method, Citizen Dick, Kelly Weathers, and goodmedia communications.
Robyn Short is the founder of goodmedia communications, llc. She passionately assists small businesses build and strengthen their brand and gain recognition for their expertise in the marketplace. Contact Robyn at Robyn@goodmediacommunications.com or by phone at 214.240.4503.
