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Keynotes

Our Founder and President, Robyn Short, is available for keynote addresses, seminars, customized workshops, and consulting to assist clients in developing and implementing an effective and creative marketing plan. Robyn has spoken on various subject matters such as the Power of Social Networking, Book Writing & Publishing, Book Promotions, Creating & Implementing A Successful Brand, Blog All About It, Peace in the Workplace, Green Collar Business, Love Your Work, Love Your Life, and much more. Contact Robyn to speak at your next event. Robyn@BeGood.BZ


be seen. be heard. be good.

Welcome to the goodblog. At goodmedia communications, we believe “good” extends to all levels of business. That’s why we practice good stewardship. When you work with goodmedia, you are choosing to do business with a “green company.” In all areas of business, we do our best to preserve our planet. We recycle just about everything, and whenever possible, we use recycled materials. Our office is powered by 100% green energy, and we make every effort to minimize our impact on the planet. goodmedia communications to is a proud member of Co-op America.

This blog is a forum for companies and consumers to discuss ideas and action tips for creating a more conscious consumer environment and a safer, more peaceful and green planet. Please provide kudos to companies who are already doing good things, as well as share tips on how we can all join in creating a better shared experience on this planet. Please join in and BE GOOD.
November 18

10 Tips for Writing Effective Web Copy

By Robyn Short

Anyone who has ever created a Web site for a new business struggles with the question, “How much copy is enough, and when does it become too much?” We all want to sell ourselves, our products, our services, our expertise, etc., but finding the right balance between just enough and overkill can be very challenging.

When it comes to effective copywriting, adopt a less is more approach. Remember that horrible saying, “Why buy the cow when you can get the milk for free?” Well, we remember it because there is some truth to it. Effective copy should give just enough to make someone pick up the phone and call or send an email asking for more, but not so much that their questions are all answered right there on the Web site.

Of course, “less is more” is not the right approach for search engine optimization in which case “more, more, more” is the motto du jour. But, there is a way to accommodate both sides of this argument … concise copy, plus a blog.

10 Tips for Writing Effective Web Copy

  1. Short & Sweet. Keep your home page copy concise and to the point. Think “headlines” not paragraphs.
  2. Know Your Buyer. If your buyer is young and groovy, then the copy needs to be snappy and short. If your buyer is a baby boomer, a more thorough description of your product may be appropriate.
  3. Keywords are Key! Don’t over-complicate your copy with fancy words. What words are your buyers going to google in order to find what they are looking for? Use those exact words in your copy.
  4. Cater to the Skimmer. Use short paragraphs and headlines to break up your copy. People do not want to have to work in order to learn your business. And trust me, reading is considered work for a lot of people. Make reading your site easy to read by using short paragraphs (one to three sentences) and headlines in bold.
  5. List It. Use bullets and numbering to allow for quick readability.
  6. Answer the Question. When people search online they have a question in mind. What is your customer asking? Know your audience as well as you know your product.
  7. Make it Easy. Your copy should be easy to read. That means a legible font size and minimal scrolling.
  8. Be a Tease. Don’t give your potential customer everything they need to know right there on your Web site. Make them want more! Give just enough to get them to pick the phone up or send an email. Point of contact is the goal!
  9. Blogs are Not Optional. Think of search engine optimization as a the cookie monster. Keywords are cookies! Keep your main site copy concise and then blog all about it! Feed your cookie monster all the words it can possibly consume in your blog! The blog is the perfect place to increase your SEO as well as keep your content current and relevant.
  10. Go pro. If these tips leave your head spinning, you might want to hire a professional. Let’s face it, we can’t all be good at everything. Sometimes hiring a professional is the smartest option. I would never change the oil in my car, build my own deck, or replace my HVAC unit. I would go pro!

Robyn Short is the founder of goodmedia communications, llc. She passionately assists small businesses build and strengthen their brand and gain recognition for their expertise in the marketplace. Contact Robyn at Robyn@goodmediacommunications.com or by phone at 214.240.4503.

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